Get out there. Go Rural.

A huge part of why Scotland’s countryside is so beautiful is down to the farmers who work to preserve the land so we can all enjoy it.

Go rural thin logo

Discover the Great Scotch Outdoors

Over 80% of Scotland’s land is grass or rough grazing. Not suitable for crops but ideal for livestock making Scotland’s farmers the real custodians of this natural national treasure. To help you experience the best of this breath-taking landscape, Go Rural is a Scottish network of quality agritourism businesses offering locals and visitors alike high-quality farm produce, farm-based accommodation, and memorable rural experiences.

Experience the Farm

Go Rural members are passionate about producing the highest quality food and drink, committed to caring for the environment, and always ready to provide you with a warm welcome on a real working farm.

So look out for the Go Rural ‘Cow’ logo – and discover more about farming life on a Scottish agritourism break or experience.

Visit The Go Rural Website

Experience it off the grid

Do you find yourself stuck in a black hole of emails or mindlessly scrolling through Instagram or TikTok each day? If so, then taking a digital detox on a farm stay is the perfect way to experience the Scottish countryside.

Make it happen

Experience it with your family

Are you looking for some quality time with the family? Add some activities to your days out with the kids and enjoy The Great Scotch Outdoors together. Something to get their brains ticking, hands dirty and eyes sleepy by the end of the day.

Experience it with family

Experience the farm in style

For those of us who like to enjoy the finer things in life (or at least like to think of ourselves that way), treat yourself to an upgraded farm stay at a more luxurious Scottish farm location.

Stylish farm stays

Experience a different day out

Who doesn’t love a good 10k daily step challenge?! Why not combine getting your steps in with meeting your first ever Highland cow? Look no further.

Events on a farm

Care for animals and countryside

Discover the farm safely

  • Respectfully reared

    Care for livestock

    Be careful with pets and always keep them on leads near livestock, specifically sheep.

  • Perfect landscape

    Respect livestock

    Avoid walking through fields of livestock, particularly cows and take routes on paths around the fields instead.

  • Nature cycle

    Protect livestock

    Farm gates are usually closed for a reason – such as keeping livestock contained.

Regional Flavours

Scotland's climate offers one of the most sustainable places in the world to produce consistent quality meat.


Where to Buy

Find out where to source authentic Scotch Beef, Scotch Lamb and Specially Selected Pork in retail and restaurants.


What's The Scotch Difference?

Let us take you on a journey into what makes Scotch Beef, Scotch Lamb and Specially Selected Pork so special, and how we produce such high-quality meat renowned and enjoyed worldwide.